Portugal defeated Slovenia on penalties in Frankfurt on Monday night to go to the quarterfinals of Euro 2020. During the penalty shootout in this match, Cristiano Ronaldo's physical condition revealed shocking facts regarding the popular fitness tracker business 'Hoop'. They reported the Portuguese legend's pulse rate had dropped shortly before he took his opening shot for Portugal in the tiebreaker. Ronaldo's pulse per minute (BPM) was about 100.
However, as the information became public, Ronaldo was accused of 'ambush marketing'. According to the British newspaper 'The Telegraph', he just invested in the firm 'Hoop'. Ronaldo played while wearing a smart wristband based on their Hoop 4.0 model. The annual subscription price for this bracelet is 229 pounds (approximately 34 thousand 203). Ronaldo became WHOOP's global ambassador last month. The 39-year-old forward's heart had dropped before taking his first penalty shot for Portugal in the tiebreaker, Hoop said on their 'X' handle about Ronaldo's heartbeat. At the end of extra time, Ronaldo's heart rate increased to more than 180 (bpm) per minute. Before taking the first shot in the tiebreaker, it came down to 100. Ronaldo's heart rate increased again to 180 (bpm) after Portugal's victory was confirmed by Bernardo Silva's shot in the tiebreaker.
However, Hoop did not say how much Ronaldo's heart rate was when he missed a penalty in the last minute of the first half in extra time. Ronaldo's heartbeat was not always told in the four shots he took in the match from free-kicks. Ronaldo cried after missing the penalty in the 105th minute of the match.
At the start of the Euro, Hoop also reported various metrics of Dutch captain Van Dijk's sleep. However, Ronaldo and Hoop were accused of 'ambush marketing' yesterday for publishing various information about the Euro match, The Telegraph reported. Ricardo Forte, the former head of global sponsorship of Visa and Coca-Cola, made the allegation on social media 'X'. Ambush marketing is a marketing strategy, where advertisers compete with other companies in an event to promote their product or force it to accept or show it.
The use of technical devices is allowed in football. Again, the data published by HOOP did not mention anything about the euro. However, it breached European football's governing body UEFA's intellectual property rules. However, if there was a contract with UEFA, it was different, than the company could brand itself in the tournament. UEFA has no contract with Hoop. Despite not having an agreement with the organizers, various organizations promote and promote their products in such big events as the Euro, World Cup, or Olympics.
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